Around the World With Afterpay
Client: Afterpay
Content Series + Copywriting and Strategy
The Ask: Position Afterpay as the tool that offers reliability and effortless access to your favorite brands, activities, and inspirations.
Insight: Visiting family for the holiday season shouldn't be an afterthought.
Our Question: How can Afterpay embrace different cultural heritages and the comfort of stress-free holiday travel?
Execution: Expand into different cultures, showcase your international and domestic travel habits, and how Afterpay makes the process easier.
Spec work for Afterpay - developed in collaboration with ONE Creator Lab
That’s The Spirit
Client: Spirit
Content Series + Copywriting and Strategy
The Ask: Position Spirit as the people’s travel champion by delivering relatable, ownable storytelling that builds engaged communities and reshapes brand perception on and beyond social media.
Insight: No matter where you’re from or where you’re headed, every journey has the potential to be more fly.
Execution: Every destination has its own unique culture. Highlight this by partnering with influencers to showcase their cities' food, travel perks, and hidden gems. From crossing the globe for a slice of pizza to discovering a hidden speakeasy, hear from Spirit guests, staff, and communities — and see that the flight is just the beginning of the journey.
Spec work for Afterpay - developed in collaboration with ONE Creator Lab.
DistroKid UGC
Sourcing + Strategy
In collaboration with the creative team at Direct Agents, I identified potential partnerships with authentic DistroKid users to bring our creative briefs to life.
This role allowed me to leverage my music content creation skills while demonstrating my understanding of emerging trends and artists.
Here are some of the final products.
Nory | DistroKid Artist - Social Trend Video
Ser Amari | DistroKid Artist and Producer - Testimonial Video (With Portuguese Subtitles)
Bella Fiske | DistroKid Artist - College Artist Testimonial Video