Audi Insider: The Minds Behind The Luxury

Client: Audi
Content Series + Copywriting and Strategy

The Ask: Inspire Audi USA fans to see Audi EVs as approachable, high-performance, and dependable by showcasing how they seamlessly fit modern American lifestyles.

Insight: Behind-the-scenes storytelling is the key to humanizing a product or change. In other words... interesting people make interesting concepts even more interesting.

Execution: By collaborating with top craftsmen, this content series showcases the seamless fusion of style, technology, and luxury in Audi EVs, helping Audi USA fans on social channels see them as approachable, premium, high-performance, and dependable—perfect for diverse, modern American lifestyles.

Spec work for Afterpay - developed in collaboration with ONE Creator Lab.

Wash Old. Chill The Funk Out.

Client: Tide
Multi-Touchpoint Campaign + Copywriting and Strategy

The Ask: Tide challenged our NSAC team to create a multi-touchpoint campaign encouraging 18-35-year-olds in the U.S. to wash more laundry in cold water. The goal was to boost cold water use by 75% by 2030 while strengthening brand loyalty.

Insight: By the time the average person goes to bed, they’ve made 35,000 decisions (Dr. Lisa MacLean of the American Medical Association).

Solution: Each day, all our target longs for is simplicity. Less questioning and worry. More clarity and calmness. So, in a world of constant change, Let the decision to wash cold be the easiest—one simple change. Wash Cold. Chill The Funk Out.

The Result: After countless hours of hard work, the team and I presented our campaign, earning 3rd place in District 2 and the “Beat up the Brief” Award.